The collection of information, and the combination with previously collected information, to select and send you ads, and to measure the delivery and effectiveness of those ads. This includes using previously collected information about your interests to select ads, to process data about the ads that have been shown, how often they have been shown, when and where they have been shown and if you took any action related to the ad, including, for example , click on an ad or make a purchase. This does not include Personalization, which is the collection and processing of information about your use of this service to subsequently personalize the advertising and / or content directed at you in other contexts, such as websites or applications, over time.
